You know that whenever you visit a website, a great deal of data is collected about you by the company running the website, and by third parties that track you to serve ads. The more you use the web, the more information goes into a profile that companies like Google and Facebook use to target ads that match your search terms, the types of websites you visit, and more.
While you can use an ad blocker to not see ads, and also to block some of the trackers used to follow you around, these tools aren’t 100% effective. But there’s another way you can maintain your privacy: you can use private browsing.
Read the rest of the article on The Mac Security Blog.