In the early 1980s, esoteric high-end audio as we know it today was just taking off as an alternative to the mass-market equipment offered in neighborhood TV/appliance stores. Fueled by an underground audio press that included magazines and newsletters such as Sound & Vision sister publication Stereophile, The Absolute Sound, International Audio Review, The Audio Critic, and others, a cottage industry emerged, one populated by small manufacturers of low-volume, high-priced exotica claiming greater faithfulness to the music than the gear reviewed and advertised in the pages of Stereo Review, High Fidelity, Audio, et al. Some of these claims were founded—true advances were indeed being made by start-ups run by technicians with first-class bonafides and good ears. But the High End also attracted its share of half-baked products and at least a few charlatans looking to cash in selling accessories that had little higher performance than a dime-store engagement ring.
In the midst of all this, the premium cable business emerged, driven in no small part by the success of the early Monster Cable products that followed the company’s founding by engineer/audiophile Noel Lee in 1979. The editors of our precursor Stereo Review were suspicious of the benefits of such speaker cables and interconnects, which were suddenly being proffered by an ever-widening mix of high-end specialists, often at prices far higher than Monster’s. The highly objective measurement-based testing approach employed by Julian Hirsch and his colleagues already ran counter to the high-end community’s subjective reviews, which focused solely on claimed sonic differences that SR’s instruments couldn’t detect. It wasn’t long before Stereo Review began positioning itself as the skeptical voice of reason in what its editors deemed an audio industry gone mad.
It was no surprise, then, that in 1983, the magazine jumped at the opportunity to conduct a double-blind listening test, which editor-in-chief Bill Livingston and his colleagues hoped would reveal, scientifically, that high-end cables were indeed a hoax and provided no higher performance than the everyday lamp cord in common use at the time.
Interesting reprint of a 1983 article examining speaker cables to see if listeners could tell the difference between average cables and premium wires.