Book Review – When: The Scientific Secrets to Perfect Timing, by Daniel Pink

We are all familiar with the expression “timing is everything.“ From ice hockey to investing, success often depends on doing things at the right time. But how do we know when it is the right time? Sometimes we can play where the puck is going, or figure out the right moment to act by a careful read of the market, but in other cases the right time depends on us; it depends on us knowing when to do things.

Daniel Pink’s new book, When: The Scientific Secrets to Perfect Timing, looks at when we should do things to be the most efficient, the most productive, and the most inspired. The “when” he discusses is the time of day, the time of the year, or even the point in a project where we should or shouldn’t do certain things.

He poses a certain number of questions early in the book:

Why do beginnings—whether we get off to a fast start or a false start—matter so much? And how can we make a fresh start if we stumble out of the starting blocks? Why does reaching the midpoint—of a project, a game, even a life—sometimes bring us down and other times fire us up? Why do endings energize us to kick harder to reach the finish line yet also inspire us to slow down and seek meaning?

We’ve all experienced flagging interest in projects, or difficulty trying to make it through the day, the week, or the month, but we generally don’t think that we might have started — or continued our projects — at the wrong time.

Read the rest of the review on The Startup Finance Blog.

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