Amazon Finally Announces Numbers: 100 Million Prime Members

In a rare event, Amazon announced, in its latest letter to shareholders, that there are more than 100 million members of Amazon Prime around the world.

13 years post-launch, we have exceeded 100 million paid Prime members globally.

Amazon has always been shy about released numbers, such as sales figures; no one outside the company knows how many Kindles they have sold, for example. Some numbers are available, of course, in its financial statements, but these are aggregates; it’s rare that Amazon gives figures for specific products or services.

To be honest, I’d have thought they had more than that. That suggests – with some quick, back-of-the-envelope calculations – that there are, say, 60 million members in the US, 10 million in the UK, 10 million in France, 10 million in Germany, and a few million in each of the other countries where Prime exists. The service is available in the United States, the United Kingdom, Spain, Japan, Italy, Germany, France, Canada, Austria, India, Mexico, Singapore, the Netherlands, and Luxembourg, which isn’t a lot of countries. Which means the company still has a lot of growth possible around that service. I can’t find a list of all the countries where Amazon has its full Prime service; they offer some Prime features, such as video, in nearly every country in the world (the only countries that cannot access Prime Video are Mainland China, Iran, North Korea, and Syria).

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