Why People Pirate Movies: Reason #367

My son just bought the Blu-Ray of Prometheus, which claims to include a digital copy. He really likes the movie, and he wanted to be able to watch it on his laptop or iPad when he next travels. So he went to the web site he was instructed to visit, which bears this logo:

When he entered his code, it was accepted, and he saw this:

We’re in France, and what the above says is: “Choose a format.” As you can see, the only format it offers is “Android (beta).”

Seriously? Plays everywhere means just on Android, and it’s just a beta? It’s a lot easier to get a digital copy from The Pirate Bay, and that’s certainly one reason why people go there. And the movie studios still don’t get it?