Alphabet Inc.’s Google is planning to introduce an ad-blocking feature in the mobile and desktop versions of its popular Chrome web browser, according to people familiar with the company’s plans.
The ad-blocking feature, which could be switched on by default within Chrome, would filter out certain online ad types deemed to provide bad experiences for users as they move around the web.
Interesting that Google is floating this idea. They make much of their money from ads, but they are increasingly trying to change their focus to that of a cloud provider.
If Google were to do this, would they whitelist their own ads? Or, at a minimum, would they enforce some type of ad display rules even with their ads? Say a web page has a dozen Google ads; would they block it, but allow a page with just a single ad?