Facebook’s Carefully Targeted Ads; or, Do Breasts Really Sell Anything?

I use Facebook to keep in touch with far-off friends and colleagues. I check it now and then, post things, and comment on friends’ posts. I’ve always seen the column of ads on the right of the page, but I manage to ignore the ads most of the time.

Today, however, my evolutionary wiring led my eyes to check out two ads I saw. You can see them below:


I’ve always known that sex sells, but these are risible. The use of large-breasted women to sell a “government solar scheme,” for saving money with solar panels, or to get me to click through to speed up my Mac is just funny. I wonder what women see for the same ads…