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Apple Plans to Stop Selling Fitbit Devices in Stores

“Apple may soon stop selling the popular Fitbit devices, as it clears the way for its own wearable technology product set to launch sometime next year, according to sources.

“It’s unclear exactly why Apple will no longer sell the devices, which track steps and other health metrics, in its retail stores. But the move comes a week after Fitbit issued a statement saying it was still “evaluating integration with HealthKit,” Apple’s new software application that acts as a central repository for health and fitness data on iPhones.”

This is a bit mean-sprited on the part of Apple, but it’s important to remember that, if Apple does stop selling Fitbit’s products, there may be more to the story that we don’t know. I don’t know how well Fitbit’s products perform in Apple’s stores, but I’ve found the Fitbit One to be the most accurate of the four fitness trackers I tried.

via Apple Plans to Stop Selling Fitbit Devices in Stores | Re/code.

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  1. It’s not as if Fitbit competes directly with anything Apple does, or that it definitively said it would not integrate with HealthKit. Apple’s decision based on lagging sales so calling an (or any) Apple decision to stop stocking a given product as ‘mean spirited’ seems unjustified.


  2. My guess is it has to do more with the “lack of intention” to integrate with HealthKit than direct competition. Chip argues they haven’t “definitively” said they won’t integrate, but I think being wishy-washy about it is almost as bad.


  3. When a small company with limited resources decides to keep its options open I wouldn’t call it bad. If HealthKit takes off they might integrate it, or might not. And if it doesn’t take off those are expensive resources it saved. Either way it doesn’t substantially affect Apple – indeed, it could negatively affect Fitbit sales – and so it’s doubtful that Apple is retaliating for anything.


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Writings about Macs, music, and more by Kirk McElhearn