Amazon Should Allow Multiple Accounts on Kindles

I’ve complained about Apple IDs, in a recent Macworld article, as these IDs control the DRM that regulates what content you can use on different devices. But Apple’s not the only company running a DRM ring that limits how you can access your content. Amazon does this as well, with the DRM on Kindle books.

With Apple, you can have content from two Apple accounts on a single device. For example, a husband and wife can each have Apple IDs, and download content with them, and put all of that content on the iPhones, iPods and iPads they each own. So Alice can buy an app, and Bob can also use it on his iPhone. Bob can buy a book, and Alice can read it in iBooks on her iPad. All this requires is each user logging in on the computer that syncs to these devices.

With Amazon, you simply can’t share Kindle content. Sure, Amazon has a way you can lend or borrow books, but it’s very limited; you can only lend or borrow certain books. You need to check each book to find out if you can lend it.

This is a ridiculous system. The nature of books is that we lend and borrow them; it’s how we discover new books, it’s how we share the books we love. If Alice buys a book she really likes, she may want Bob to read it, but, the way the Kindle DRM works, this isn’t possible. The only way to do so would be to de-register a Kindle device or app, then register under another account; this is complicated, and it erases any books that were on the device from the original account.

Amazon needs to allow multiple accounts to be accessed on a Kindle or a Kindle app. I understand the need for DRM, but I also find it unfair that I can’t buy a Kindle book, then lend it to my girlfriend so she can read it when I’m finished. It’s not complicated to allow this. Come on, Amazon, get back in touch with the way the world works. People share books; let them do this easily.